You searched for: ""

The results has been filter on Authors containing Ruchika Gupta.
ANA has found 2 results for you, in 121 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

From bullock carts to techno toys

The fortune at the top of the Asian / Indian pyramid has been an established notion for some time now, with more and more affluent urban Indians (like other Asians) being in the market for luxury goods and highend technology products. This is where...

Catalogue: Asia Pacific 2008
Authors: Anjali Puri, Ruchika Gupta
Company: Nielsen
April 9, 2008

Research papers

Undercover on the World Wide Web

The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.This presentation...

Catalogue: Asia Pacific 2006
Authors: Anjali Puri, Ruchika Gupta, N. S. Muthukumaran
Company: Nielsen
March 19, 2006